Canadian full service intellectual property law firm
Bereskin & Parr LLP is a leading Canadian full service intellectual property law firm serving clients across all industries around the world. Founded in 1965, the firm has grown to be one of the largest IP firms in Canada with offices located in major economic and technology centres. Bereskin & Parr is made up of more than 70 lawyers and patent and trademark agents, many of whom are recognized as leading practitioners in their specialized fields.
There weren't any creative pieces of engaging content the law firm sent out to clients around the winter holidays as a sign of customer appreciation. In addition, we felt it displayed lack of acknowledgment of the commitment to always be available for our client’s needs.
A video animation card sent out to clients via email displaying how we care about them and are willing to provide guidance in any situation.
We created an ecard video to be sent out to clients on a yearly basis as a tradition of displaying our thanks and dedication to helping our clients. It's a heartfelt winter animation of a kid skiing by multiple obstacles and terrain until he reaches his final destination. At that point, family, friends, and the Bereskin & Parr building are waiting to greet him, which is meant to symbolize our commitment to be a part of the family. We used watercolours to make the feeling of the video seem similar to a winter wonderland and maintain an eye-catching visual.