Classified

CD/vinyl
Packaging Design

a Canadian hip hop artist

Canadian hip-hop artist Classified won multiple musical awards. Classified was releasing his fifteenth album Grateful. Three singles were released: "Filthy" which features DJ Premier, "No Pressure" which features Snoop Dogg (which reached #65 on the Canadian Hot 100) and "Noah's Arch" which features Saukrates. The album debuted at #6 on the Canadian Albums Chart.

Problem

Classified needed new creative marketing materials for his upcoming album promotion and tour.

idea

The promotional material must be hip-hop inspired and relate to Classifieds musical content. We planned to highlight some songs on the album my implementing the track title on a postcard.

solution

We crafted bold promotional materials such as album cover, posters, and tour materials featuring Classified in multiple postcards where the song title is in bold. We used a font type that resonates with the feeling of hip-hop music and a rich colour blue to catch the eyes of the listener.

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