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The Mike Agency
Content Strategy

When Engagement, Measurement, and Distribution Face a Reckoning

The next challenge for marketers is no longer simply earning attention but understanding whether that…
Mike Soragnese
Mike SoragneseAugust 27, 2026
Content Strategy

The New Era of Measurable Marketing

What if the next competitive advantage in advertising is not reaching more people, but proving…
Mike Soragnese
Mike SoragneseAugust 13, 2026
Digital Marketing

AI, Search, and the New Rules of Discovery

Recently in Digital Marketing: Publishers are rethinking their dependence on Google as AI summaries continue…
Mike Soragnese
Mike SoragneseJuly 31, 2026
Digital Marketing

How AI and Data Are Reshaping the Future of Digital Marketing

Recently in Digital Marketing: AI is rapidly reshaping how brands compete, with marketers shifting focus…
Mike Soragnese
Mike SoragneseJuly 16, 2026
conversational-marketing-benefits-featured-imageDigital Marketing

Making it personal: 5 benefits of conversational marketing

Do you want to drive better leads and accelerate revenue? Try implementing conversational marketing techniques…
Mike Soragnese
Mike SoragneseMarch 29, 2022
Content StrategyDigital Marketing

Storytelling in business: The secret ingredient to success

Did you know that 55 percent of people are more likely to make a purchase if…
Mike Soragnese
Mike SoragneseMarch 8, 2022
Press

Wish Group & Honeypot Marketing join forces to accelerate growth

Partnership to power expanded capabilities, fuel growth and provide expanded service offerings Waterloo, ON and…
Mike Soragnese
Mike SoragneseFebruary 14, 2022
feature-image-digital-marketingDigital Marketing

9 trends for digital marketing in 2022: Prepping your business for sustained success

With a new year comes fresh opportunities for digital marketing. But not every trend is…
Mike Soragnese
Mike SoragneseFebruary 2, 2022
LegalWebsite Design

What makes a good law firm website: 7 design tips guaranteed to increase your caseload

Human beings are built to size each other up quickly. While we're repeatedly told from…
Mike Soragnese
Mike SoragneseDecember 10, 2021
Team planning their digital content strategyContent Strategy

Why your business needs to follow content strategy best practices

Many businesses, especially newer ones, believe that a content marketing strategy is an afterthought, a…
Mike Soragnese
Mike SoragneseNovember 26, 2021
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Recent Posts

  • When Engagement, Measurement, and Distribution Face a Reckoning
  • The New Era of Measurable Marketing
  • AI, Search, and the New Rules of Discovery
  • How AI and Data Are Reshaping the Future of Digital Marketing
  • Making it personal: 5 benefits of conversational marketing

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