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The Mike Agency
Content Strategy

Measurement Gaps, Ad Load Data, and Retail Media’s Differentiation Race

What if the next competitive advantage in marketing is not investing in more channels, but…
Mike Soragnese
Mike SoragneseOctober 8, 2026
Content Strategy

Regional Tariff Support and Business Resilience

What if the next competitive advantage for businesses is not simply managing tariff pressures but…
Mike Soragnese
Mike SoragneseSeptember 25, 2026
Digital Marketing

Rethinking Metrics, Media Deals, and Creator Authenticity

Advertising is shifting beyond visibility toward measurable performance, clear attribution, and authentic audience engagement. This…
Mike Soragnese
Mike SoragneseSeptember 10, 2026
Content Strategy

When Engagement, Measurement, and Distribution Face a Reckoning

The next challenge for marketers is no longer simply earning attention but understanding whether that…
Mike Soragnese
Mike SoragneseAugust 27, 2026
Content Strategy

The New Era of Measurable Marketing

What if the next competitive advantage in advertising is not reaching more people, but proving…
Mike Soragnese
Mike SoragneseAugust 13, 2026
Digital Marketing

AI, Search, and the New Rules of Discovery

Recently in Digital Marketing: Publishers are rethinking their dependence on Google as AI summaries continue…
Mike Soragnese
Mike SoragneseJuly 31, 2026
Digital Marketing

How AI and Data Are Reshaping the Future of Digital Marketing

Recently in Digital Marketing: AI is rapidly reshaping how brands compete, with marketers shifting focus…
Mike Soragnese
Mike SoragneseJuly 16, 2026
conversational-marketing-benefits-featured-imageDigital Marketing

Making it personal: 5 benefits of conversational marketing

Do you want to drive better leads and accelerate revenue? Try implementing conversational marketing techniques…
Mike Soragnese
Mike SoragneseMarch 29, 2022
Content StrategyDigital Marketing

Storytelling in business: The secret ingredient to success

Did you know that 55 percent of people are more likely to make a purchase if…
Mike Soragnese
Mike SoragneseMarch 8, 2022
Press

Wish Group & Honeypot Marketing join forces to accelerate growth

Partnership to power expanded capabilities, fuel growth and provide expanded service offerings Waterloo, ON and…
Mike Soragnese
Mike SoragneseFebruary 14, 2022
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Recent Posts

  • Measurement Gaps, Ad Load Data, and Retail Media’s Differentiation Race
  • Regional Tariff Support and Business Resilience
  • Rethinking Metrics, Media Deals, and Creator Authenticity
  • When Engagement, Measurement, and Distribution Face a Reckoning
  • The New Era of Measurable Marketing

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