Overview
Lucas Boyd, better known by his stage name Classified, is a Canadian rapper and record producer from Enfield, Nova Scotia.
Problem
Classified needed new creative marketing materials for his upcoming album promotion and tour.
Idea
The promotional material must be hip-hop inspired and relate to Classified’s musical content. We planned to highlight some songs on the album my implementing the title track on a postcard.
Solution
We crafted bold promotional materials including album posters, tour materials and album cover featuring Classified in multiple postcards.
