Wish Group & Honeypot Marketing join forces to accelerate growth

By February 14, 2022No Comments

Partnership to power expanded capabilities, fuel growth and provide expanded service offerings

Waterloo, ON and Mississauga, ON — February 14, 2022 – Honeypot Marketing, a leading digital marketing agency serving a diverse client roster ranging from local businesses to blue-chip international brands, announced today that it has received a strategic investment from Wish Group, a leading communications network of businesses in collaboration, staffing and marketing.

The partnership allows Wish Group to build its agency presence and provides additional resources to Honeypot Marketing, enabling enhanced support to current clients that will help take the agency to the next stage in its evolution.

The investment also cements the relationship between Honeypot Marketing and Mike Agency, a full-service digital marketing agency. Cofounded in 2013 by Wish Group Chairman and CEO Frank Cianciulli and Mike Agency President Mike Soragnese. The partnership will support investments in talent, new service offerings and innovation enablement for both partner businesses.

“We have worked with the Honeypot team for many years now, and I have long felt that they are part of the family,” says Frank Cianciulli. “This investment formalizes a close, years-long working relationship. We share a vision for where the market is heading and how best to serve clients. I am thrilled to help support Honeypot’s growth and its continued innovation.”

Wish Group’s roster of companies helps clients solve their most difficult digital challenges by building unique, insights-driven collaboration and marketing programs, leveraging a powerful blend of data analytics and communications technologies. Honeypot, which specializes in digital marketing, sales and optimization, plugs into Wish Groups overall vision to help clients convert prospects and scale their businesses.

“We are enormously excited about this partnership with Wish Group and what it will mean for our growth and ultimately for our clients,” says Honeypot Marketing Founder Dan Nedelko. “Frank and I share a belief that marketing that leverages data, technology and design can transform businesses. Our partnership will enable us to scale our current offerings to meet future market demand.”


With offices in Canada and the US, Wish Group is a collection of companies anchored by entrepreneurial passion, hard work and integrity. We continue to become the premier business solutions provider with diversified services to clients across industries. We strongly believe our people are the single greatest resource to success. When you combine great ideas with great people, you have an unstoppable force. The energy of our ambitious team, together with proven leadership excellence, creates a strong foundation that can deliver exceptional service to business clientele. Learn more by visiting


Honeypot is an experienced team of conversion-focused marketers specializing in demand and lead generation, inbound sales conversion, content creation, social media, email marketing, eCommerce and SEO strategies. Since 2003, Honeypot Marketing has delivered digital marketing services, technologies, systems, and tactics that show measurable results. Learn more by visiting


Mike Agency is a versatile team of digital marketing gurus specializing in search engine and social media marketing, content strategy, pay-per-click advertising, video production and web development. For the past decade, Mike Agency has given clients in and around Toronto reliable marketing services that help them stand out from the competition. Learn more by visiting

Media Contact:

Dan Nedelko, Director – Digital, Mike Agency, ">, 226-336-6220 x101