Bereskin & Parr is a highly regarded Canadian IP law firm, widely recognized for their expertise in trademarking portfolio management and patent prosecution. They’re made up of more than 80 lawyers and patent and trademark agents, many of whom are recognized as leading practitioners in their specialized fields.


The law firm wanted to pose itself as a thought-leader and share their extensive knowledge on the ever-changing landscape of intellectual property law throughout Canada via high quality content.


Assist in launching a podcast series for Bereskin & Parr and build an audience for their thought-leadership content.


Using our in-house audio team, we launched a successful podcast series, that to date has generated several hundreds of downloads. As part of a larger lead generation strategy, each episode was gated, so Bereskin & Parr could qualify each lead.


Bereskin & Parr LLP

What we did

Content Strategy, Lead Generation